As we move around on the internet and in the real world, we are being continually tracked and profiled for the purpose of showing targeted advertising. Every time we use our phones, a large number of shadowy entities that are virtually unknown to consumers are receiving personal data about our interests, habits, and behaviour.
This information is then used to track us over time and across devices, in order to create comprehensive profiles about individual consumers. In turn, these profiles and groups can be used to personalize and target advertising, but also for other purposes such as discrimination, manipulation, and exploitation. Read More
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